Long Finance: Enduring Value Part One
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Speaker(s):
Stewart Brand,
Mr Alexander Rose,
Brian Eno,
Faisal Islam,
Professor Michael Mainelli,
Various Speakers
Date/Time: 01/02/2010, 11:45am - 2:30pm
Venue: The Willis Building, EC3M
02010 Long Finance Conference
Long Finance is an initiative begun in 2007 to establish a World Centre Of Thinking On Long-Term Finance. The initiative began with a question "when would we know our financial system is working?" which challenges a system that can't provide today's 20 year olds with a reliable financial retirement structure. The aim of the Long Finance Institute is 'to improve society's understanding and use of finance over the long-term'. The research project proposals range from theory versus practice or fiscal versus monetary to sustainability versus robustness. The iconic project for Long Finance is the Eternal Coin, with the objective of starting a global debate about society's values over the long-term. This is the second event that Gresham College has co-hosted, where learning from the sister Long Now organisation and its 10,000 Year Clock Project will be discussed.
Reception and sandwich lunch (11.45am - 12.30pm)
Long Finance: Made From Real
Money
Professor Michael Mainelli, Executive
Chairman, Z/Yen Group
The Long Now - Long-Term Thinking
and Responsibility In The
Framework Of The Next 10,000
Years
Alexander Rose, Executive Director,
The Long Now Foundation
Brian Eno, Director, The Long Now
Foundation
Stewart Brand, Co-Chairman, The Long Now
Foundation
Chair: Faisal Islam, Economics Correspondent,
Channel 4 News
Hosted by Gresham College, Chartered Institute for Securities & Investment, Willis, Z/Yen
Group
With support from Alpheus Solutions, City of London Corporation, Centre for the Study of
Financial Innovation, Culliford Edmunds Associates, Steve Cunliffe, Financial Services Club,
London Accord, River Path, Sedgwick Richardson, Tattarsall Hammarling & Silk, Tomorrow's
Company, UKSIF - the Sustainable Investment and Finance Association

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