For the Love of Learning since 1597

Gresham College provides outstanding educational talks and videos for the public free of charge. There are over 2,500 videos available on our website. Your support will help us to encourage people's love of learning for many years to come. 

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    How Companies Profit From Our Mistakes

    CEOs make mistakes due to their own psychological biases – but they also profit from the biases of others. Some exploit investors by catering to sentiment – adding “.com” to their name during the Internet bubble or entering “hot” industries to inflate their valuations.

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