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Tuesday, 9 October 2007, 12:00AM

Does investing in excellence pay?

Professor Tony Bendell

Across Europe a number of companies have invested in the pursuit of quality and excellence as a core of their business strategy. Many more have not. Who is right? This lecture, building upon previous work in North America, explains the evidence from the latest European-wide study.

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9 October 2007

Does investing in excellence pay?
Professor Tony Bendell

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