Tuesday, 20 November 2007, 12:00AM

Meeting the demands of a hedonistic society

Professor Keith Kendrick

Allen & Overy Lecture

Societal demand for products and services that generate or enhance the pleasure of the individual are growing constantly and there are high expectations that science and the pharmaceutical, entertainment and leisure industries will meet, or perhaps even exceed, them. This lecture considers why this hedonistic demand is increasing; what progress is being made in terms of delivery; possible future developments, and the likely longer-term impact this may have on society as a whole.

professor-keith-kendrick

Professor Keith Kendrick is Systems and Behavioural Neuroscientist and was Gresham Professor of Physic between 2002 and 2006.
He has been a member of the Home Office's animal procedures committee and has worked at the University of Cambridge undertaking research with regards to how neural networks are organised to control recognition and responses to social and emotional cues. He is a fellow of the Institute of Biology and a member of the British Neuroscience Association.

All of Professor Kendrick’s previous lectures may be accessed here.

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20 November 2007

Meeting the demands of a hedonistic society
Professor Keith Kendrick

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