Dr Teea Palo

Dr Teea Palo is a Lecturer in Marketing at the University of Edinburgh Business School. She gained her doctoral degree at Oulu Business School, Finland, and lectured at Lancaster University Management School during 2014-2018.

As a native of the Finnish home of Christmas, Lapland, Dr Palo's current research on Christmas tourism is inspired by her homeland. She is particularly interested in the work of businesses and other actors in making and shaping markets through storytelling and myth-based marketing. Her work explores ways in which actors develop, circulate and share stories of imagined markets, and how such stories are translated and materialised into markets.

Dr Palo’s work has been published in key marketing and organisational studies journals, including Organization Studies, Journal of Business Research, Industrial Marketing Management, and Consumption Markets & Culture.