Login
Purposeful Business: The Evidence and the Implementation
Share
- Details
- Transcript
- Audio
- Downloads
- Extra Reading
Do businesses exist to make profits, or to serve a purpose? This talk will present rigorous evidence showing there need be no trade-off between purpose and profit, contrary to conventional wisdom. It will then turn to the practical 'so what?'. How can we embed purpose in the heart of business so that it extends far beyond a mission statement.
The talk will highlight how change cannot be piecemeal but involves holistic reform across many dimensions of a company.
Download Transcript
This event was on Wed, 03 Oct 2018
Support Gresham
Gresham College has offered an outstanding education to the public free of charge for over 400 years. Today, Gresham plays an important role in fostering a love of learning and a greater understanding of ourselves and the world around us. Your donation will help to widen our reach and to broaden our audience, allowing more people to benefit from a high-quality education from some of the brightest minds.
