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Tuesday, 11 May 2021, 6:00PM - 7:00PM
Online Lecture

How Companies Profit From Our Mistakes

Professor Alex Edmans

CEOs make mistakes due to their own psychological biases – but they also profit from the biases of others. Some exploit investors by catering to sentiment – adding “.com” to their name during the Internet bubble or entering “hot” industries to inflate their valuations. Other exploit customers – selling cheap printers hoping they’ll ignore the price of expensive toners, or offering mobile phone plans that profit from customers underestimating their usage.

The talk shows how we can guard against such behaviour.


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Alex Edmans is the Mercers’ School Memorial Professor of Business at Gresham College, Professor of Finance at London Business School, and a TED Speaker. 

He completed his BA in Economics and Management at Merton College, University of Oxford, and did his PhD in Finance as a Fulbright Scholar at the MIT Sloan School of Management. In 2007, Professor Edmans joined The Wharton School, University of Pennsylvania, as an Assistant Professor of Finance and then was promoted to a tenured Associate Professor.

Working at the intersection of academia and practice, Professor Edmans is an expert on corporate finance (including executive compensation, corporate governance, investment, growth and innovation), behavioural finance and investing, and corporate social responsibility.

Professor Edmans is the current Managing Editor of the Review of Finance, the leading academic finance journal in Europe. He has published his research in leading academic journals, including American Economic Review, Journal of Economic Literature, Journal of Finance, Journal of Financial Economics and Review of Financial Studies. He has also written for the Wall Street Journal, Financial Times, Harvard Business Review, and Huffington Post.

Professor Edmans serves as the Academic Director of LBS Centre for Corporate Governance, and more generally is a pioneer in corporate governance reform – in particular, embedding purpose into the heart of business and encouraging companies to think long-term. He has spoken at the World Economic Forum at Davos, testified in the UK Parliament, and presented to the World Bank Board of Directors under their Distinguished Speaker Series. He gave the TED talk “What to Trust in a Post-Truth World” and the TEDx talk “The Social Responsibility of Business.” 

Professor Edmans is a winner of the Rising Star of Corporate Governance Award, Rising Star of Finance Award, and appeared on the 2017 Poets and Quants Best 40 Under 40 Professors list. He has also collected a raft of teaching and innovation awards from London Business School, including the LBS Best Teacher Award from the MBA 2016 graduating class, as well as 14 teaching awards in his 6 years at Wharton.

He is passionate about making finance research available and understandable for a non-academic audience so that it influences the way people think and act. He was appointed the Mercers’ School Memorial Professor of Business in 2018.

Professor Edmans's lecture series are as follows:

2020/21 The Psychology of Finance

2019/20 Business Skills

2018/19 How Business Can Better Serve Society

All lectures by the Mercers School Memorial Gresham Professors of Commerce and Business can be found here.

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