Login
How Companies Profit From Our Mistakes
Share
- Details
- Transcript
- Audio
- Downloads
- Extra Reading
CEOs make mistakes due to their own psychological biases – but they also profit from the biases of others. Some exploit investors by catering to sentiment – adding “.com” to their name during the Internet bubble or entering “hot” industries to inflate their valuations. Other exploit customers – selling cheap printers hoping they’ll ignore the price of expensive toners, or offering mobile phone plans that profit from customers underestimating their usage.
The talk shows how we can guard against such behaviour.
Download Transcript
Part of:
This event was on Tue, 11 May 2021
Support Gresham
Gresham College has offered an outstanding education to the public free of charge for over 400 years. Today, Gresham plays an important role in fostering a love of learning and a greater understanding of ourselves and the world around us. Your donation will help to widen our reach and to broaden our audience, allowing more people to benefit from a high-quality education from some of the brightest minds.
