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How Companies Profit From Our Mistakes

CEOs make mistakes due to their own psychological biases – but they also profit from the biases of others. Some exploit investors by catering to sentiment – adding “.com” to their name during the Internet bubble or entering “hot” industries to inflate their valuations.

Darwin‘s Troubled Legacy

Darwin’s Descent of Man was dominated by the theory of sexual selection, which Darwin used to explain peacock’s tails, but also to argue that white people were as superior to black ones as men were to women.

Nurse Ratched: Evil Nurses

Nurse Ratched is the evil nurse in Ken Kesey’s One Flew Over the Cuckoo’s Nest (1962). She is the Evil Woman as autocratic, the absolute power in a psychiatric ward, which is the ultimate “total institution”.

The Mistakes CEOs Make

We often think that leaders are particularly strong in decision making – that’s why they’ve made it to the top. But evidence shows that even senior executives are prone to psychological biases, such as overconfidence, groupthink, and applying one-size-fits-all rules.

Mata Hari: Femme Fatales

Mata Hari was an erotic dancer who, in 1917, was executed by the French army for treason. She has been portrayed as the ultimate femme fatale, extracting information from hapless men through exploiting her sensual charms.

Amelia Dyer: Baby Killers

Amelia Dyer was one of the most prolific murderers in Victorian Britain. She made a living as a “baby farmer”, or someone paid to care for unwanted or abandoned infants – except she killed around 400 of them. How could a mother and nurse murder so many defenceless babies?

The Mistakes Investors Make

Sound investment decisions are critical for our long-term financial future. But psychological biases can lead investors to make costly mistakes – overconfidence can cause them to trade too much, and the reluctance to take a loss can encourage them to throw good money after bad.

Snow White: Evil Witches

The Brothers Grimm’s tale of Snow White has been retold dozens of times in print and the cinema over the past two centuries. A central character is the Evil Queen, Snow White’s malevolent stepmother, who tries to kill her with the help of the occult.

Hidden Investment Opportunities

Psychological studies show that humans overweight tangible factors and underweight intangible ones when making decisions. This talk shows how these biases affect the stock market – it focuses excessively on short-term profit, but ignores environmental, social and governance (ESG) factors.

Eve’s Evil Legacies

Eve was the original Evil Woman. She was tempted by Satan, introducing sin into the world. In turn, she seduced Adam, bringing the wrath of the Creator upon humanity for all eternity.

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