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CEOs make mistakes due to their own psychological biases – but they also profit from the biases of others. Some exploit investors by catering to sentiment – adding “.com” to their name during the Internet bubble or entering “hot” industries to inflate their valuations.
We often think that leaders are particularly strong in decision making – that’s why they’ve made it to the top. But evidence shows that even senior executives are prone to psychological biases, such as overconfidence, groupthink, and applying one-size-fits-all rules.
Psychological studies show that humans overweight tangible factors and underweight intangible ones when making decisions. This talk shows how these biases affect the stock market – it focuses excessively on short-term profit, but ignores environmental, social and governance (ESG) factors.