Device is incompatible to play the video
Wednesday, 11 December 2019, 6:00PM - 7:00PM
Barnard's Inn Hall

The Business of Santa Claus in Lapland

Dr Teea Palo

The myth of Santa Claus has been translated into an extraordinary market on a global scale. We see Santa everywhere in adverts and products, and people also travel quite long distances to meet the 'real Santa' in his faraway home. 

The first Concorde flight from Britain to Northern Finland was organised in 1984 with around 100 passengers wanting to experience the magic of Christmas in this authentic setting. But how did this marketing success materialise? How did Finland become the home of Christmas?

speaker_teeapalo-2-370x370.jpg

Dr Teea Palo is a Lecturer in Marketing at the University of Edinburgh Business School. She gained her doctoral degree at Oulu Business School, Finland, and lectured at Lancaster University Management School during 2014-2018.

As a native of the Finnish home of Christmas, Lapland, Dr Palo's current research on Christmas tourism is inspired by her homeland. She is particularly interested in the work of businesses and other actors in making and shaping markets through storytelling and myth-based marketing. Her work explores ways in which actors develop, circulate and share stories of imagined markets, and how such stories are translated and materialised into markets.

Dr Palo’s work has been published in key marketing and organisational studies journals, including Organization Studies, Journal of Business Research, Industrial Marketing Management, and Consumption Markets & Culture.

Read More
Read Less
Related Future Lectures
Related Past Lectures
WATCHED
Part of a series

Private Palaces: The Mansions of the Marlboroughs

Professor Simon Thurley CBE
Tuesday, 15 June 2021 - 6:00PM
WATCHED

The History of Synagogue Music in London

Chazan Eliot Alderman
Tuesday, 8 June 2021 - 1:00PM
WATCHED
Part of a series

Theatres of War: Crusade, Colonialism and Chivalry in the Middle Ages

Nicholas Paul
Thursday, 3 June 2021 - 1:00PM
WATCHED

Caroline Herschel: Discoverer of Comets

Sheila Kanani
Wednesday, 2 June 2021 - 6:00PM
WATCHED

The Astronomer and the Witch: Kepler’s Mother

Ulinka Rublack FBA
Tuesday, 1 June 2021 - 6:00PM
WATCHED
Part of a series

Cynics, Stoics, Epicureans

Professor Edith Hall
Thursday, 27 May 2021 - 1:00PM
WATCHED

Performing with Toy Pianos

Dr Xenia Pestova Bennett
Wednesday, 26 May 2021 - 6:00PM
WATCHED
Part of a series

Christmas Lies and Legends

Judith Flanders
Wednesday, 9 December 2020 - 6:00PM
WATCHED
Part of a series

1928 – Annus Mirabilis of the Christmas Carol

Professor Jeremy Summerly
Thursday, 12 December 2019 - 6:00PM
WATCHED
Part of a series

The Man Who Invented Christmas: Film Adaptations of Dickens' A Christmas Carol

Dr Christine Corton
Tuesday, 10 December 2019 - 6:00PM
WATCHED

Free the Nipple!

Professor Joanna Bourke FBA
Thursday, 12 March 2020 - 10:00AM
WATCHED

The World's First Scientists

Professor Edith Hall
Thursday, 20 February 2020 - 4:00PM
WATCHED

The World's First University?

Professor Edith Hall
Thursday, 23 May 2019 - 10:00AM
WATCHED

The Greatest Speech Of All Time?

Professor Edith Hall
Friday, 1 March 2019 - 10:00AM
WATCHED

What is Greek Theatre?

Professor Edith Hall
Wednesday, 28 November 2018 - 10:00AM
WATCHED

Was Sappho Really a Women?

Professor Edith Hall
Tuesday, 11 September 2018 - 10:00AM